What usually happens
A copy-pasted template. Generic macros that don't fit your schedule, your training age, or your body. No one checking in when life gets in the way. Motivation runs out — and there's nothing underneath it to catch you.
AZ BUILT ATHLETICS — BUILT TO RISE
12 weeks. One personalized plan. Full accountability.
A personalized nutrition and training system, built around your goals and your life — with direct coaching, weekly accountability, and everything you need in one place to actually follow through.
12 weeks, start to finish
1:1 coaching, not a template
100% personalized to you
THE PROBLEM
Willpower isn't the thing that's missing.
Most people don't fail because they lack discipline. They fail because they're following a plan that was never built for them.
What's different here
A training and nutrition system built specifically for your goals, your schedule, and your starting point — paired with weekly coaching accountability and check-ins that keep the plan in one place. Structure doesn't run out the way motivation does.
THE OFFER
Everything you need. Nothing you don't.
You don't have to figure this out yourself. We give you the plan, the tools, the structure, and the coaching — you bring the effort and the consistency.
Core Coaching
- Personalized nutrition plan and macro targets
- Personalized 12-week training program
- Direct coaching guidance and adjustments throughout
Coaching check-ins
- Training, nutrition, and progress tracking in the AZ BUILT Athletics app (Trainerize)
- Sleep and habit tracking
- Progress photos and an educational resource library
Accountability
- Weekly check-ins reviewed personally by Coach Aries
- Standardized adherence scoring
- Real program adjustments — not a static PDF
In-Person Upgrade
- 50% off your first month of 1:1 in-person training
- Activate any time during your 12 weeks
- Optional — for added hands-on coaching and intensity
Founding Cohort Bonus
- First 10–15 applicants accepted receive one complimentary posing/form-check session
- Priority scheduling for check-ins
Satisfaction Guarantee
- Complete all 12 weeks, 85%+ adherence, no missed check-ins, start and end photos
- If you did the work and are unsatisfied: full refund of the Challenge fee
- That is the only public guarantee — no extra free month stacked on top
HOW IT WORKS
From application to Day 1.
01
Apply
Tell us your goals and experience — takes two minutes.
02
Assessment
Full intake: starting photos, measurements, schedule, equipment.
03
Your Plan
Personalized nutrition and training, built for you specifically.
04
Begin
You get access to the AZ BUILT Athletics app (Trainerize). Your 12-week clock starts the next day.
INVESTMENT
One straightforward price. Two ways to pay.
There is no instant checkout on this site. Apply first. If accepted, you will be invoiced for the listed Challenge price.
Pay In Full
$499
One-time investment for the full 12 weeks
- 50% off in-person training locked in immediately
- Founding Cohort bonus session (limited spots)
- Everything in the offer above, no add-ons needed
2-Pay Plan
$265 ×2
Due at intake and at Week 6 ($530 total)
- A convenience option, not a discount
- Same coaching, same check-ins, same accountability
- 50% off in-person training available at Week 6
THE BUILT TO RISE GUARANTEE
Show up. Follow the program. See the progress.
This is a satisfaction and participation guarantee — not a promise of a specific number on the scale. Complete all 12 weeks, maintain 85%+ adherence with no missed check-ins, and submit your starting and ending photos.
If you have genuinely done the work and are not satisfied with your progress, you receive a full refund of the Challenge fee. That is the only public guarantee.
WHO IT'S FOR
Built for real life, not a highlight reel.
This is for you if
You're a beginner or an experienced gym-goer ready to commit to 12 weeks of real structure. Programming is personalized either way — there's no "not ready" starting point.
This isn't for you if
You're looking for a crash diet, unwilling to check in weekly, or not ready to commit to the full 12 weeks. This works because of the structure — skipping it breaks the system.
FAQ
Questions, answered.
Do I need a gym?
No. Your program is built around whatever equipment you actually have access to, gym or home.
Is this for beginners?
Yes. Programming is personalized to your experience level, whether this is your first program or your fiftieth.
Do I have to follow a strict meal plan?
You'll get personalized macro targets and guidance — how you hit them is flexible to your food preferences.
Can men and women join?
Yes — the challenge is fully personalized to your individual goals regardless of gender.
What if I travel?
Your program adapts. Tell your coach in your check-in and adjustments will be made.
What if I miss a workout?
Life happens. Log it honestly in your check-in and keep going — one missed session doesn't end your progress.
When does my 12 weeks begin?
The day after you receive your personalized nutrition and training plan.
How often do I check in?
Weekly, in the AZ BUILT Athletics app (Trainerize).
What happens after 12 weeks?
A full Week 12 assessment, plus the option to continue with ongoing coaching.
How does the guarantee work?
Complete all 12 weeks, hit 85%+ adherence with no missed check-ins, and submit start and end photos. If you did the work and you are not satisfied, you receive a full refund of the Challenge fee. Full terms provided at enrollment.
APPLY NOW
Coaching spots are limited to what I can personally oversee.
Programming, check-ins, and adjustments — every participant, every week. Once the current cohort is filled, applications close until the next challenge opens.
Applying takes two minutes. I review every application and follow up with next steps. Pricing is listed above. Complete 12 weeks at 85%+ adherence, and if you did the work and you are not satisfied, you get a full refund of the Challenge fee.
There is no instant checkout. If accepted, you will be invoiced. If you want to move faster after applying, you can grab a 15-minute consult (Phoenix time).